From Zero To A Thriving Digital Presence: How We Boosted Online Engagement And In-Store Sales For Gallium Pharmacy In 18 Months

CLIENT:

GALLIUM PHARMACY

DURATION:

18 Months(January 2024 - Present)

ROLE:

Web Development and Brand Manager

INDUSTRY:

Health - Pharmaceutical

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PROJECT OVERVIEW

Our client, a fast-growing community pharmacy, needed a modern digital presence to attract new customers, retain existing ones, and strengthen trust in their brand. We were engaged to design their website, develop a results-driven digital strategy, and implement marketing campaigns to position them not just as the go-to pharmacy in their locality but also foremost digital pharmacy for eMedication and online prescription services.

The project combined web design, content creation, SEO, and targeted digital marketing to create a seamless customer experience, from online discovery, in-store purchase, to e-Health services.

OBJECTIVES

  • Create a modern, user-friendly website that reflects the brand’s professionalism and trustworthiness.
  • Increase online visibility through SEO and targeted digital marketing.
  • Drive customer engagement via social media and content marketing.
  • Improve online ordering & prescription refill experience for customers.
  • Establish a consistent digital brand identity across all touchpoints.

The Challenges

  • Outdated Digital Presence: The pharmacy had no professional website and relied solely on walk-in customers and social media posts with limited reach.
  • Low Brand Awareness: Few people outside their immediate community knew about their services, especially their unique offerings like free health consultations.
  • Limited Customer Engagement: There was no strategy for engaging customers online, leading to missed opportunities for loyalty and repeat sales.
  • Competitive Market: Several well-known pharmacy chains were already active online, making it harder to stand out.

Our Strategy

Our Strategy was divided in 5 phases: Phase Alpha, Phase Bravo, Phase Charlie, Phase Delta, Phase Eco.
We are currently at Phase Delta

Phase Alpha

  • We first reviewed brief & objectives, as determined by the client
  • We then conducted a holistic research of the market, audience and niche
  • Then created Custom Strategy & Roadmap

Phase Bravo

  • Broke strategy into focused component
  • Set timelines & deliverables
  • Aggresively executed, tracked, and synchronized across board.
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Website Design & Development

  • bullseye_icon_alt Created a fully responsive, mobile-first website with intuitive navigation.
  • bullseye_icon_altIntegrated online ordering and prescription refill system.
  • bullseye_icon_altAdded product categories, health resources, and FAQs to boost usability.

Digital Strategy Development

  • bullseye_icon_altConducted SEO keyword research to target high-intent pharmacy-related searches.
  • bullseye_icon_altDeveloped a content marketing plan (blog, health tips, promotions).
  • bullseye_icon_altCreated a social media content calendar to drive engagement and brand recall.
  • bullseye_icon_altImplemented Google My Business optimization to boost local search rankings.
  • bullseye_icon_altLaunched Facebook & Instagram campaigns promoting health tips and store offers.
  • bullseye_icon_altUsed email marketing to re-engage past customers and promote seasonal health products.
  • bullseye_icon_altTracked performance via Google Analytics, refining strategy based on results.
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Phase Charlie

  • We then Evaluated strategy performance so far using measurable metrics.
  • Audit strategy(What worked vs what didn't).
  • Actionable insights were extracted.

Phase Delta

  • We Doubled down on top-performing strategies, as identified in charlie phase
  • Reinforced brand consistency across channels.

KEY OUTCOMES & RESULTS

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  • Recorded an average 21.7% uplift in QUARTERLY SALES REVENUE through improved brand visibility and online-to-offline conversions.
  • Saw a 0 % increase in in-store customer visits within the first 3 quarters of launching the website and digital campaigns.
  • Achieved 0 % WEBSITE traffic growth within the first 3 quarters of launching the pharmacy’s website, a quarterly average of 24.3%.
  • Boosted social media engagement by 0 % through targeted content and campaigns.

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Google Ranking

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eMedication Requests

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Website Visits

  • Secured Top 5 Google ranking for targeted local pharmacy-related keywords by 3rd quarter of partnership.
  • Received 80+ online prescription refill requests 3rd quarter of website launch.
  • Generated over 1,200 website visits by 3rd quarter of website launch.
  • Established a consistent and professional online brand identity, enhancing customer trust and loyalty

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Instagram

Tiktok

  • Instagram: Grew from 76 to an average of 7,000–10,000 followers.
  • TikTok: Grew from zero to an average of 7,000–10,000 followers, with several videos reaching 15K–25K views.
  • Facebook: Achieved 4,500–6,000 followers, driven by community-focused campaigns and ads, with a 3–5% engagement rate on key posts.
  • Twitter(X): Built an engaged audience of 1,500–2,500 followers, fueled by health tips, awareness threads, and local engagement..

IG(AFTER)

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IG(BEFORE)

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tiktok(AFTER)

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tiktok(BEFORE) : NO TIKTOK ACCOUNT

Please note: All testimonials and work samples have been carefully paraphrased, anonymized, and sensitive information blurred in full compliance with existing non-disclosure agreements(NDA) . Every piece of feedback and every result presented reflects authentic client engagements and verified outcomes.